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MELISSA ONG
HSBC Jade Launch Event
Invites-only premier membership launch
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Photographs by Katie Sperry
Event info
Location: Singapore
Role: Events Executive
Type of event: Private membership launch, Cocktail and canapé
Date: December 2016
Event brief
To convey a truly exclusive membership to a “by-invitation-only” club for HSBC top tier clients.
Event concept
Key pillars: Access, Luxury, Exclusivity, Service and Discovery.
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